How to Become a Millionaire by Age 30

Getting rich and becoming a millionaire is a taboo topic. Saying it can be done by the age of 30 seems like a fantasy.

It shouldn’t be taboo and it is possible. At the age of 21, I got out of college, broke and in debt, and by the time I was 30, I was a millionaire.

Here are the 10 steps that will guarantee you will become a millionaire by 30.

1. Follow the money. In today’s economic environment you cannot save your way to millionaire status. The first step is to focus on increasing your income in increments and repeating that. My income was $3,000 a month and nine years later it was $20,000 a month. Start following the money and it will force you to control revenue and see opportunities.

2. Don’t show off -- show up! I didn’t buy my first luxury watch or car until my businesses and investments were producing multiple secure flows of income. I was still driving a Toyota Camry when I had become a millionaire. Be known for your work ethic, not the trinkets that you buy.

3. Save to invest, don’t save to save. The only reason to save money is to invest it.  Put your saved money into secured, sacred (untouchable) accounts. Never use these accounts for anything, not even an emergency. This will force you to continue to follow step one (increase income). To this day, at least twice a year, I am broke because I always invest my surpluses into ventures I cannot access.

4. Avoid debt that doesn’t pay you. Make it a rule that you never use debt that won’t make you money. I borrowed money for a car only because I knew it could increase my income. Rich people use debt to leverage investments and grow cash flows. Poor people use debt to buy things that make rich people richer.

5. Treat money like a jealous lover. Millions wish for financial freedom, but only those that make it a priority have millions. To get rich and stay rich you will have to make it a priority. Money is like a jealous lover. Ignore it and it will ignore you, or worse, it will leave you for someone who makes it a priority.

6. Money doesn’t sleep. Money doesn’t know about clocks, schedules or holidays, and you shouldn’t either. Money loves people that have a great work ethic. When I was 26 years old, I was in retail and the store I worked at closed at 7 p.m. Most times you could find me there at 11 p.m. making an extra sale. Never try to be the smartest or luckiest person -- just make sure you outwork everyone.

7. Poor makes no sense. I have been poor, and it sucks. I have had just enough and that sucks almost as bad. Eliminate any and all ideas that being poor is somehow OK. Bill Gates has said, "If you’re born poor, it’s not your mistake. But if you die poor, it is your mistake."

8. Get a millionaire mentor. Most of us were brought up middle class or poor and then hold ourselves to the limits and ideas of that group. I have been studying millionaires to duplicate what they did. Get your own personal millionaire mentor and study them. Most rich people are extremely generous with their knowledge and their resources.

9. Get your money to do the heavy lifting. Investing is the Holy Grail in becoming a millionaire and you should make more money off your investments than your work. If you don’t have surplus money you won’t make investments. The second company I started required a $50,000 investment. That company has paid me back that $50,000 every month for the last 10 years. My third investment was in real estate, where I started with $350,000, a large part of my net worth at the time. I still own that property today and it continues to provide me with income. Investing is the only reason to do the other steps, and your money must work for you and do your heavy lifting.

10. Shoot for $10 million, not $1 million. The single biggest financial mistake I’ve made was not thinking big enough. I encourage you to go for more than a million. There is no shortage of money on this planet, only a shortage of people thinking big enough.

Apply these 10 steps and they will make you rich. Steer clear of people that suggest your financial dreams are born of greed. Avoid get-rich-quick schemes, be ethical, never give up, and once you make it, be willing to help others get there too.

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Money Is Not What Makes Successful

Fact: a very high percentage of startups fail. They might run out of money, and they might very well bankrupt their founders in the process. Despite the odds, more people are jumping onto the entrepreneurial bandwagon.

I have seen highly successful people leap into entrepreneurship with the only goal of attaining personal wealth. They lose heart when faced with the inevitable setbacks. The most successful entrepreneurs are not motivated by money. It’s about the experience, the way of life, the chase, the identity, the rush. It is a calling. It's about scratching the itch that just won’t go away. It’s about knowing that this is the work you simply can’t not do.

Success in entrepreneurship can be handsomely rewarded but even if it was not, I would do it anyway. Entrepreneurship is not a job, or a get-rich-quick scheme. It’s a journey.  

Creating an entirely new category of companies is many founders’ ultimate dream, believing it brings recognition, notoriety and wealth. The common wisdom is, successfully create a brand new category and you’re “set”.

Ignore the common wisdom. Before my co-founders and I created Eloqua in 1999, marketing automation did not exist. It is now a billion-dollar category. That brought me some success and recognition but I certainly wouldn’t consider myself “set.'' I am the definition of a work-in-progress. My success is not a final destination, it is a stepping stone. When entrepreneurs treat their company as the first and last thing they will ever do, they become too attached and make poor decisions.

The business I am leading now is not my first or my last. Instead of clinging to the past, I take what I have learned and apply it to my continued growth. Detachment allows for better decision-making, and a calm, collected approach to new opportunities or threats.

You can’t manage results or force outcomes. You can, and should, work hard toward a successful outcome for your company. It’s admirable to set lofty goals and work tirelessly to achieve them. What happens if you don’t reach those goals? What happens if you are one of the many startups that fail? I truly believe that focusing on the journey instead of the exit can be a powerful protective factor for entrepreneurs.

Like the ancient Greek athlete Milo who grew stronger by carrying a calf every day as it grew into a bull, focus on becoming a little bit better every day. Better management. Better leadership. Better sales, analysis, interpersonal skills. If the goal is not the payoff but regular progress on the journeyf, it’s a lot easier to withstand the wild gyrations of startup life and to stare down the possibility of failure

There is a reason that many of the most revered entrepreneurs of all time have coaches: they know and embrace that they can’t know it all. This is the concept behind Reid Hoffman’s theory ofPermanent Beta. Outlined in his book, The Startup of You, the theory from the founder of LinkedIn revolves around applying an entrepreneurial mindset to one’s life and career. Hoffman suggests that truly great individuals live in a permanent state of growth and development. They are constantly iterating, responding to new experiences, knowledge, and opportunities. These are the type of people who relish the journey instead of racing to the finish line.

If you are singularly focused on the end-game of creating a company, you are bound to miss, or outright ignore, valuable learning opportunities along the way. Pause and take in these precious teachable moments that will turn you into a truly great entrepreneur.

If you do make a lucrative exit and turn toward teaching others, you will still be a work in progress. The Roman philosopher Seneca said, “While we teach, we learn.” By showing others how to build categories, I am still learning more nuances and applying insights to my present category-creation process.

Entrepreneurship is a craft and a vocation. To succeed, you need to treat it that way. Your goal should not be to win, but to master.

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